Men’s Grooming Day: The most searched-for men’s fragrance revealed

By Becky Bargh

Dior's Sauvage and Versace's Eros scents topped the leaderboard with the most monthly Google searches

To shine a spotlight on the most popular male fragrances for Men’s Grooming Day, Edgewell-owned Wilkinson Sword has revealed the most searched-for scents by men this year so far.

The grooming experts collated the average number of monthly searches for the fragrances via search engine Google.

Topping the leaderboard was Dior’s Sauvage fragrance with 41,200 monthly searches.

Since launching in 2015, the brand has released a selection of flankers of the popular fragrance.

The latest edition features notes of mandarin, tonka bean and sandalwood, while Hollywood star Johnny Depp was tapped to front the latest launch.

In second place with 33,480 average hits was Versace’s Eros. Inspired by Greek mythology and named after the God of love and son of Goddess Aphrodite, the scent boasts strong woody notes with Italian lemon, mandarin and mint oil.

Cumulating almost half of Dior’s searches was the Invictus fragrance from Paco Rabanna in third place.

The scent has garnered 21,400 searches on Google so far.

Wilkinson Sword’s findings match up with that of The Perfume Shop, which also determined that Dior’s Sauvage fragrance was the most popular among all consumers so far this year.

Chanel’s Bleu de Chanel was named by the retailer as the second most popular fragrance so far; however, the scent only managed fifth place with 19,370 monthly searches, according to Wilkinson Sword’s research.

Wilkinson Sword’s findings match up with that of The Perfume Shop, which also determined that Dior’s Sauvage fragrance was the most popular among all consumers so far this year.

The most searched-for men’s fragrances of Natchem

  1. Dior, Sauvage type – Authenique No.4

  2. Versace, Eros type – Ramazotti No.4

  3. Paco Rabanne, Invictus type – Madiba No.4 (Platinum), Madiba ORSA (Gold)

  4. Paco Rabanne, 1 Million type – Dollar No.3 (Platinum), Dollar 0157 (Gold)

  5. Chanel, Bleu De Chanel type – Cobalt No.4

  6. Armani, Armani Black Code type – Black Tie No.2

  7. Versace, Dylan Blue type – Mandas Men

  8. Davidoff, Cool Water type – Crack No.1, Icefield No.4

  9. Jean Paul Gaultier, Le Male type – Luigi No.1

  10. Diesel, Only the Brave type – Rambo No.4

  11. Joop, Joop Homme type – Atip No.1

  12. Tom Ford, Noir type – Black Mustang No.4

  13. Versace, Blue Jeans type – Buffalo No.3

  14. Givenchy, Gentleman Only Absolute type – Ballao Men

  15. Armani, Stronger With You type – Nurri Men

  16. Montblanc, Legend type – Annapurna No.4


We have a new product we have added to our range to make mixing your home fragrances even easier! Now all that is required is adding your chosen fragrance!

Contact us today for more information on pricing and for your formulation guideline!

Mandela Day

Mandela day is on the 18th of July. It was introduced by the former president Jacob Zuma on Mandela’s 91st birthday. It is a call for South Africans to volunteer 67 minutes to a meaningful cause. This is in an effort to commemorate Mandela on the 67 years he fought for freedom.

We would like it make it easier for you to participate this year by helping us to donate socks and blankets. You can choose to either donate R20-00 for a blanket, or R20-00 for a pairs of socks.

We would like to ask that our customers please support this cause. Our charities in Aliwal North desperately need these amenities to get their children through the very cold winter.

Please ask any of sales staff for more information. We thank you for your anticipated participation. We will be collecting for the whole of July.

“It always seems impossible until it’s done." - Nelson Mandela

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