OUD is known  as one of the most expensive raw fragrance ingredients in the world.

Also known as agarwood, this essential oil is extracted from the fungus-infected resinous heartwood of the agar tree, which is primarily found in the dense forests of Southeast Asia, India and Bangladesh. It is either extracted by distillation from the wood or by melting the resin.

Oud can be traced back in history  to ancient times and incontrovertible evidence lies within the scriptures of various ancient cultures.

In Hebrew tradition,  Oud is described as a form of incense, and King Solomon as “coming up from the desert like a column of smoke, perfumed with myrrh and incense.”