How to grow my business during a lock down caused by a global pandemic....
Every single business owner has been asking themselves this question since lock down began.
Even though each business is different, we have rallied some tips together with the hope of providing some inspiration in the midst of all the COVID-19 uncertainty:
A recession initiated because of a global pandemic is not the same as a recession initiated due to market failure. With this knowledge, we need to believe that if business was good before COVID 19, it is going to be good again.
TRAIN TO MAKE YOUR STRENGTHS STRONGER
Look at what might be in higher demand in the market at the moment (such as sanitizer). If these products can be supplied on good terms, it might be found that the need might go beyond this COVID-19 pandemic.
KEEPING COSTS LOW
We suggest trying to only spend money on things which are essential right now. Perhaps using free resources could be considered so as not to tie up cash flow in this difficult time.
EXPANDING YOUR CUSTOMER BASE
Maybe consider selling online, or possibly advertising the use of a courier for hard-to-reach customers.
DEVELOPING YOUR OWN PRODUCTS
Our EVERCLEAR Ethanol is a good base for sanitizer. Perhaps put your own tweak on it with a perfume to get the smell you would like. Sanitizer is currently a trending product which may assist to boost sales and bring in money, especially if you are finding perfume sales are a bit down at the moment. Perhaps consider combining it with a lotion to moisturise the hands after sanitizing.
CASH FLOW MANAGEMENT
At the moment, everything feels so uncertain. Business cashflow is seriously important, it is an area of business which needs discipline. If handled diligently, there will always be money to put into your business, in order to make money to have in your pocket.
The first thing businesses seem to give up on is marketing and advertising. Do not make this mistake! Spend more time on this as customers need to be reminded you are there.
Routine leads to productivity. Get up, get dressed, make your bed, have breakfast and then start working on your business.
FOCUS AND POSITIVITY
The world might seem pretty upside down at the moment, but no matter how chaotic you need to keep focusing on your business. The road ahead might seem rough, but the economy will make its come back.
We really want to be a part of your journey to success. We are happy to say that from the 1st of June we are fully operational again. We have put in new procedures to ensure maximum health and safety of our staff and customers. We will be taking temperatures upon entry, sanitizing hands before entering the building and only allowing a certain amount of people in at a time. We also require that staff and customers wear face masks at all times.